Branding and design · identity, digital products, campaigns, photo and video
Branding. That people remember
A brand is not a logo. It is the way your company looks, speaks and is remembered, everywhere it appears: on the website, in the app, on the packaging, on LinkedIn, in a proposal. Amazing Soft, in Bucharest, builds it from identity to everyday materials.
Three tiers, by scope: Identity, Extended identity, Full brand. Modules at any tier: packaging, digital product, photo and video, website, campaigns, naming.
What we do. Four services
Brand identity and logo. From name to guidelines
Vector logo, colour and type system, core applications, a visual guide or a full brand book.
Branding for digital products. Icon, store, interface
App icon, store listing, UI kit, onboarding: the brand where the product is used.
Campaign and social media assets. Consistent, in every channel
Templates, banners, print, presentations: a system your team uses without a designer for every post.
Photo and video for business. Products, collections, locations
Product photography, lookbooks, locations and spaces, short brand video. For business only.
Branding for digital products. Four places a logo never reaches
A digital product carries its brand in places a logo never reaches: the icon on the phone screen, the store screenshots, the first screen after install, the button you tap a hundred times. We design all of them as one system.
The app icon.
For iOS and Android, in every variant the stores require. It has to be recognisable at 24 px, among a hundred others.
Your companyGet
The store listing.
Screenshots, copy and preview video, in the product’s languages. This is where the install is decided.
The UI kit.
Components, colours, typography and states, ready for the development team to use. The brand at every tap.
The first minutes.
The key screens after install, designed to keep the user. Plus the launch materials: product website, email, social.
Packages. Three tiers, modules as needed
Identity. To start with
- Vector logo with variants
- Palette and typography
- Business card, signature, avatar, letterhead
- Short visual guide
For new companies or for a quick rebrand.
Extended identity. For companies that communicate often
- Full stationery
- Templates for social and presentations
- Iconography
- Brand book with usage rules
For companies that communicate often.
Full brand. For rebrands and groups
- Strategy and positioning
- Voice and tone
- Brand architecture: sub-brands, products
- Complete brand book and implementation plan
For rebrands and groups with several lines.
Modules, at any tier
Each tier states exactly what it includes and how long it takes. The cost is agreed after the consultation, because it depends on scope.
How we work. From questions to system
Understand
Who you are, for whom, against whom. What you already have and what is worth keeping.
Direction
Two or three argued visual directions, not ten logo variants.
System
The chosen direction becomes a system: rules, files, templates, guide.
Application
Website, app, social, print, packaging: the same brand everywhere.
Why Amazing Soft. Brand and product, together
We also build software. The identity we design passes the real test: on a phone screen, in a form, in a store listing.
Our own brand is built on the same rules we apply to clients. You are looking at it.
Proof
Identities in the portfolio: Jedan Couture, from logo and monogram to labels, since 2024; Legendele Gorjului, a festival emblem with a 28-page visual identity manual; Omega Medical, a logo built on the omega symbol, with its identity manual; Artsys, a red “A” with the line “The Edge of Automation”. Our own products, Listero and DuoDive, each with its own identity.
Background reading: Product, brand, branding. Three different things.
Questions. Short answers
I already have a logo. Does it have to change?
Not necessarily. We start from what you have; often a good logo only needs a system around it.
How long does it take?
Identity, typically, three to four weeks. A full brand, two to three months, depending on modules.
Do you do personal or event photography?
No. Photo and video for business only: products, collections, spaces, people at work.
What do I get at the end?
Vector files, web and print exports, the guide, the templates and all source files. They are yours.
Tell us who you are. We build the rest
no obligation · 30 minutes, bring what you have, leave with a direction