Context
Artsys is a Romanian industrial automation company, with offices in Bucharest, Brașov and Pitești. Its work covers edge automation (right next to the machines on the factory or warehouse floor), robotics and real-time data exchange, for several industries.
We created its visual identity and its website.
The challenge
A range this broad and this technical is hard to gather into a single mark and hard to explain on a website. The identity had to be simple and easy to recognise, in a field with many competitors. The website had to explain the services clearly, for readers from different industries.
What we built
The visual identity. A visual system built on strong contrast and simple shapes. The main logo sets the initial “A” in red, with the line “The Edge of Automation” beneath it.
The logo also has a two-line version, and the “A” symbol, white on red, can be used on its own. Below, the logo on a reception desk.
The website uses the same identity. Each industry Artsys works for has its own section, and the services are presented from overview to detail, with product pages and a blog. The pages work well on phones and tablets too.
