Branding and design · digital products

Branding for digital products. Icon, store, interface

A digital product carries its brand in places a logo never reaches: the icon on the phone screen, the store screenshots, the first screen after install, the button you tap a hundred times. We design all of them as one system.

The problem. The brand stops at the logo

The app looks like the template it started from, the store listing does not convince, the icon gets lost among the others. The product is good, but it does not show.

What we deliver

01

App icon

For iOS and Android, in every variant the stores require.

02

Store listing

Screenshots, title, description and keywords, in the product’s languages.

03

UI kit

Components, colours, typography and states, ready for the development team to use.

04

Onboarding and key screens

The user’s first minutes, designed to keep them.

05

Product illustration and iconography

Drawn in the same system as the icon and the interface.

06

Launch materials

Product website, email, social.

Who it's for

Start-ups and companies launching an app, a SaaS or a platform, and companies with an existing product that deserves to look as good as it is. If we build the app, the branding comes from the same place.

How we work

01

We understand the product, the user and the platforms.

02

We design the icon, the key screens and the listing together.

03

We deliver the UI kit to the development team and check the implementation.

04

We launch and adjust after the first data.

Proof

Client apps published in the App Store and Google Play, and our own products, each with its own identity. We know what the stores ask for and what a listing actually shows. In the portfolio.

Your product is good. Now it shows

no obligation · show us the product, we tell you what is missing