Branding and design · identity
Brand identity and logo. From name to guidelines
The logo is the first page. The identity is the rest of the book: the colours, the letters, the way things sit on a page, the rules anyone follows when they make something for your company. We build them together, as a system.
The problem. A logo, without a system
The logo lives in a ten-year-old file, every piece of material looks different, and every new supplier starts from zero. Customers do not recognise the company from one material to the next.
What we deliver. By tier
Identity
Vector logo (positive, negative, mono, monogram), palette with contrast rules, typography, business card, email signature, avatar, letterhead, short visual guide.
Extended identity
Everything in Identity, plus full stationery, social media and presentation templates, iconography, a brand book with usage rules.
Full brand
Everything in Extended identity, plus strategy and positioning, voice and tone, brand architecture, complete brand book, implementation plan.
Modules
Naming, packaging, digital product, photography, website.
How we work
Brief.
Who you are, for whom, against whom, what you want to change. What you already have and what is worth keeping.
Directions.
Two or three directions, each with its reasoning: what it says, the palette and typography behind it, why it fits your company.
System.
The chosen direction becomes rules and files: vectors, colour and type tokens, templates.
Handover.
The guide, the source files and every export, organised so you can start using them right away.
What you get
Every file, in every format, with full rights. The guide explains what to do and what not to do.
Proof
Identities for couture, distribution and digital product brands, and our own brand, built on the same rules. In the portfolio.
A brand with rules. Not a logo with luck
no obligation · bring what you have, leave with a direction