Services · Google Ads and Meta Ads campaign management
Paid ads. Google and Meta
Ads bring enquiries only when they are measured properly and managed month after month. We take over or build your Google Ads and Meta Ads accounts, fix the measurement and run them to a written plan, with a monthly report.
The problem. Budget spent, and no idea on what
An account set up in a hurry or inherited from someone else: keywords translated word for word, ads with mistakes, conversions that count any click. The platform reports results, the phone does not ring. Without proper measurement, no budget decision has anything to stand on.
What's included. Every month
Account audit
Structure, keywords, ads and conversion goals, checked across the full account history.
Measurement
Forms, calls and orders tracked as separate goals, with Google Tag Manager, Google Analytics 4 and consent set up correctly.
Research
Keywords by intent and volume, negative terms, seasonality, who bids on the same searches.
Campaigns on real demand
Structure, ad groups, copy written in the buyer’s language, extensions, audiences.
Management
Weekly checks, budget moved according to cost per enquiry, ad and landing page tests.
Monthly report
Short, on the numbers that matter to you: enquiries, orders, cost per enquiry.
Platforms and measurement. Chosen per client
Google Ads
Search, Performance Max, Shopping, YouTube and Display: for demand that already exists, when people search for what you sell.
Meta Ads
Facebook and Instagram: for products that sell through images, for collections, launches and remarketing.
Measurement and reporting
Google Tag Manager, Google Analytics 4 and conversions tracked separately (forms, calls, orders), then a monthly report on cost per enquiry. On every platform we run.
We do not start on all of them at once. We pick the platform by where your customers are and by what can be measured.
How we work. From audit to report
Audit and access
We get access to the accounts and check what exists and what is being measured. A written report.
Strategy
Research, campaign plan, budget scenarios, a calendar for the first 90 days.
Implementation
Measurement first, then the campaigns, the ads and the pages they lead to.
Monthly management
Optimisation to a written plan, a monthly report, a broader review every quarter.
Who it's for
Companies that sell through quote requests, bookings or an online shop and want to know what each unit of spend brings in. Companies with an account inherited from an agency or a former employee. Brands we already build the identity, website or content for, who want the ads in the same place. For long-term traffic, ads work alongside SEO and the Google profile. We work with companies in Romania, Europe, the Middle East and North America.
Proof
We manage Jedan Couture’s advertising on Google Ads and Meta Ads, from one collection to the next, and the Google Ads campaigns of the official Romanian dealer of Pro-Tent, the Swiss brand of folding tents.
Questions. Short answers
Do you take over an account someone else set up?
Yes. We start with the audit; we keep what works and rebuild the rest.
Who pays for the ads?
You do, directly to the platform. The advertising budget stays yours and does not pass through us, and the accounts belong to your company.
Do you also produce the ad creative?
Yes: banners, video, product photography and the pages the ads lead to, in the same team.
When do results show?
The first weeks are for measurement and learning. We judge campaigns over months, not days.
Tell us what you sell and to whom. We come back with a plan
no obligation · you give us read access, we tell you what we would keep and what we would change