Resources · guides and articles, written from projects

Resources. Guides for people who decide

What we learned on projects, written for the people who decide: how to write a brief a designer can use, what makes a logo work, when an app brings new customers, what matters in a company website. Each article takes a few minutes to read.

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All articles. By topic

  1. BrandingThe logo you want. And the logo you need.Personal preferences are not design criteria. What makes a logo work for your audience rather than for your taste.30 Aug 2023 · 4 min read
  2. BrandingThe anatomy of a good logo. Eight principles that last.Simplicity, relevance, versatility, uniqueness, balance, coherence, longevity and emotion: what a well-designed logo has, point by point.10 Aug 2023 · 3 min read
  3. BrandingA well-designed logo. Why it costs more.The logo is the first impression and the base of your visual language. What goes into a professional logo and why the price reflects the work behind it.30 Jul 2023 · 4 min read
  4. BrandingThe designer’s language. How to write a good brief.Dimensions, resolution, crop, bleed, visual references and specific feedback: what you need to know to work efficiently with a designer.5 Jul 2023 · 4 min read
  5. BrandingBrand identity. Why the investment pays off.Recognition, trust, differentiation, consistency and company value: five concrete reasons why brand identity is an investment.7 Mar 2023 · 3 min read
  6. Mobile appsMobile apps. How they bring new customers.On the customer's screen, a better experience than a website, direct communication, simpler sales. When an app brings new customers and when it does not.1 Mar 2023 · 3 min read
  7. WebA website that works. Seven practices that matter.Clear objectives, user experience, SEO, responsive design, optimised media, security and testing. What matters in a company website.23 Feb 2023 · 3 min read
  8. How-toYour own video conferencing server. Jitsi, step by step.Installing Jitsi Meet on your own server: package, domain name, firewall ports, configuration, starting the services and access from the browser.18 Feb 2023 · 2 min read
  9. How-toMySQL on Ubuntu. Installed in four steps.Updating the system, installing mysql-server, securing the installation and enabling the service at boot. A short guide for Ubuntu.5 Jan 2023 · 2 min read
  10. BrandingA logo isn’t a brand. A brand is what people trust.A logo represents the brand, it is not the brand. What a brand does for sales, loyalty and company value, and why it is worth building.9 Mar 2022 · 3 min read
  11. About usSince September 2020. Members of Banat Software Cluster.Amazing Soft has been a member of Banat Software Cluster since September 2020. What the cluster is, what it does and what membership means for the company.29 Sep 2020 · 2 min read
  12. About usSince 21 September 2020. Members of ARIES.Member of ARIES, the Romanian Association for Electronic Industry and Software, since 21 September 2020. What ARIES is and what it does.24 Sep 2020 · 2 min read
  13. Mobile appsFrom idea to app. Seven concrete steps.Write down the ideas, pick one, check the market, define the audience, name it, build it and prepare the launch. The road of an app idea.8 Sep 2020 · 3 min read
  14. BrandingProduct, brand, branding. Three different things.The product is what you sell, the brand is the image in customers' minds, branding is the process of building it. Explained with bottled water.27 Aug 2020 · 4 min read
  15. About usOur first stand. Internet & Mobile World 2018.Two days at Romexpo, an 8 sqm stand near the entrance and the first conversations with companies looking for a software partner. Our first time exhibiting.5 Oct 2018 · 2 min read

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