Context
PetitePoff Bakery makes poffertjes, the small, fluffy Dutch pancakes. We designed its brand identity and packaging.
The identity had to work above all on the objects in the shop: the box in the customer’s hand, the napkin, the apron behind the counter and the sign above the door.
What we built
The brand identity: the logo and a dot pattern taken from it, plus applications on the napkin, the apron and the shopfront sign.
The packaging, in the same identity: the Party Box with its handle, and the product boxes, with a list of toppings to tick on the lid.
The dot pattern, arranged in concentric circles, comes from the logo and is drawn in the palette’s teal.