Context
Aripi și Sunet is an association for children and adults with disabilities and for people from disadvantaged backgrounds. It organises activities and concerts that bring people together. Of the way it works, the association says: “We don’t build for people. We build together with people.”
For the association we created the brand identity, the aripisisunet.ro website and the posters for the concerts it organises.
What it had to say
The association puts people before labels. The identity had to convey hope, support and confidence in your own strength.
The website had to show clearly who the association is, what it does and how you can get involved.
What we built
The brand identity, gathered in a brand book. The symbol is a stylised butterfly built from concentric circles: a butterfly’s wings and the waves of a sound, which is the association’s name (aripi means wings, sunet means sound).
The website, aripisisunet.ro, on WordPress: who the association is, its mission, values and vision, its activities and events, its partners and a page for anyone who wants to get involved.
The posters and Facebook images for the two concerts organised by the association: “Cântecele iernii”, in December 2023, and “Cântece spre cer”, in December 2025.
Result
The identity has been in use since 2023, on the concert posters and on the website. The website, launched in 2024, was rewritten in September 2026, along with the association’s new texts.