Context
Giftz is a brand we created ourselves. We designed its identity and set it out in a brand book.
What we were after
A simple mark that is still recognisable at a small size, and written rules of use, so the brand looks the same on any material.
What we built
The brand identity: the logo, with the tagline “Dream. Share. Receive.”, and the icon, a letter “g” built from two circles and a cane. The brand book explains both and shows how to use them.
