Context
Drinxlab is a premium cocktail service that presents its drinks as a blend of science and creativity. Hence the tagline: “the science of mixology”. We created its brand identity: the logo, the typography, the colours and the visual language.
What the brand had to convey
The name points to a laboratory. The mark had to convey the same thing: precision and refinement. The brand also had to look the same everywhere, from an icon to event material.
What we built
The mark. We started from four symbols: water, fire, ice and alcohol. We combined them into one geometric icon, first sketched in pencil.
The main logo, with the tagline “the science of mixology”, drawn on a construction grid, and its variants for different formats, from an icon to a flyer.
In use: the black events flyer, with the logo in white.
