Context
Doru Vânătoru’ is a brand of game meat products, such as wild boar meat and hunter’s salami. We designed its visual identity and the packaging mock-ups. The name is written the way it is spoken, with the apostrophe, just as in the logo.
What we were after
A mark that says “game” at a glance and stays legible on small surfaces, such as the sleeve of a tray or the label of a salami. And an identity that can move from one product to the next.
What we built
The brand identity. A shield-shaped emblem with a stag and a boar drawn in negative, facing each other, and a mountain profile in the corner, in petrol green and dark brown. Below it, the “DORU” logotype, with “VÂNĂTORU’” beneath, between two rules.
From the emblem we developed a repeating pattern: the small, tilted logo repeated in a grid, able to cover a whole surface.
Packaging. The identity applied to a tray of wild boar meat and to the label of a hunter’s salami, with the brand’s logo and palette. The tray and the label shown here are presentation mock-ups.
Result
A simple identity that is easy to recognise on the pack and inexpensive to print.