Context
Brotherie is a floral atelier in Sighișoara: flower arrangements, gifts and decor for private and corporate events. We refined its visual identity: the logo, the typography and the colour palette.
The flower in the logo was distorted and unclear, the name was hard to read, and the colours did not sit well together.
Before
The same logo, put right
Brotherie did not need a different logo. The flower had to stay the same, but drawn cleanly. The name had to be easy to read, and the colours had to sit well together, on screen and on paper.
What we built
We put three things right:
- The logo: we corrected the distortions in the flower and cleaned up its outline. The flower itself stayed the same.
- The typography: typefaces that complement each other, chosen so the name reads easily and looks current.
- The palette: we rebalanced the colours into a palette of six, for screen and for print.
After