Context
Patchou is a brand of hand-crocheted bags. The designs are contemporary, the craft is old, and each bag is made separately, so no two are alike.
The brand belongs to slow fashion, where craft and sustainability matter. We built the online shop in 2024, on WooCommerce, in Romanian and English.
What the shop had to do
Show the bags and keep buying simple: collections that are easy to browse, the photograph front and centre, and as few steps as possible to checkout.
What we built
The shop is built around the collections: customers browse, pick a design and order directly. On the homepage, under the Romanian headline “Croșetat cu pasiune” (“Crocheted with passion”), a photograph of a bag and a button to the shop lead straight to the products. Each design has its colour variants, and vouchers can be bought as presents.
Technologies
WordPress, WooCommerce, Elementor, WPML.