Context
LaserProDiode is an aesthetics studio in Montréal, Canada, offering laser and skin care treatments. It also sells certified aesthetic equipment to professionals in the field.
The studio had already earned its clients’ trust, but its visual identity had fallen behind. We redrew the logo and built the website, in English and French.
Two kinds of client
LaserProDiode has two kinds of client: the person coming in for a treatment and the professional looking for a device. The website had to take each of them where they need to go: the first to booking, the second to the certified equipment. All of it in two languages, English and French.
The logo had to read equally well on the studio wall, on outdoor banners and on screen.
What we built
The identity, redrawn. We redrew the logo: new lettering, balanced proportions and a mark that combines soft shapes with precise lines. Below: the old logo, then the new one on the waiting-room wall and on two outdoor banners.
Before
After
On outdoor materials
The website, in English and French. Uncluttered pages in warm tones, with a simple menu and separate sections for the two sides of the business. The studio’s clients go from a treatment to booking it; professionals go to the certified equipment.
Result
The studio has a site in English and French where everyone finds their way quickly: clients reach the booking page, and professionals reach the certified equipment.
Technologies
WordPress.