Context
Impact Interaction is an agency that runs in-store campaigns, promotions and events for brands. For its campaigns we made questionnaire apps for Android tablets, and for one event, a word cloud projected on screen.
What happens in the shop
In the shops, the agency’s staff stop shoppers, ask them a few questions and show them the product. It all happens quickly, standing up, so:
- the questionnaire had to be quick to fill in, straight on the tablet;
- the screens had to carry the colours of the brand being promoted, from the first to the last;
- the answers had to be collected from each person, so they could be counted at the end of the campaign.
What we built
Android tablet apps, one for each campaign. The questionnaire carries the colours and graphics of the brand being promoted, from the first screen to the thank-you screen. For each question the agency’s staff tap one of the answer options on screen: age bands, for example, or whether the person lives in a rural or an urban area.
An installation for an event: a word cloud projected on screen, filling with the words sent in by the guests, inside a frame drawn for that event.