Context
EGGER makes wood-based materials for furniture, interiors and construction, OSB boards among them. In Dedeman stores, the boards sit on the shelf and buyers have to choose the right thickness on their own.
What we did
We designed the graphics for the pillars in Dedeman stores and the banners about OSB boards, in the EGGER identity: the same colours, the same typography, the logo where it belongs.
There is one message, “How do we use OSB?”: for each thickness, from 6 to 25 mm, a few icons show what it is used for, from floors and walls to roofs and packaging. The “authorised OSB Egger distributor” panels set the two brands side by side.