A beauty salon, academy and shop in Montréal. Three kinds of visitor, one site

Divalook Academy

Client

Divalook Academy

Industry

Beauty · salon, courses and products, Montréal

Period

2023 – present

Services

Website in English and French · WooCommerce online shop · Stripe payments · Maintenance

Divalook Academy

Context

Divalook Academy is a beauty salon in Montréal, Canada, with an academy and a shop of its own. The salon offers treatments, from lash extensions to microblading. The academy runs courses for people who want to learn the trade, and the shop sells products and tools. We made Divalook’s website, in English and French, with an online shop.

Three kinds of visitor

People come to the same site looking for different things: a salon appointment, a course or a product from the shop. Each of them needs to reach what they came for quickly, without going through the rest.

  • The salon’s services, with duration and price.
  • The academy’s courses, each with its duration and price in plain view.
  • The shop, with online payment.
  • All of it in English and in French.

What we built

The website, in English and French, with the salon’s services and the academy’s courses. From the homepage, visitors choose between services and classes, then find the list of treatments, the products, the reviews and the articles.

The Divalook Academy homepage, top to bottom: the “Beauty Courses in Montréal” opening, the entries to services and classes, the list of treatments, the shop introduction, the products, the reviews, the articles and the purple footer

The services, the courses and the shop each have their own page. The online shop, on WooCommerce, has the same look and typography as the rest of the site, and orders are paid through Stripe. The booking button leads to the salon’s own booking system.

The services page: the “Our Services & Pricing” heading, the booking button and the price list for classic lash extensions, each with its duration and price

The salon’s services

The classes page: the “Our classes” heading and the eyelash extension course cards, each with duration, price and a See details button

The academy’s classes

The “Top products” section on the homepage: four shop products, with photograph, name and price, in the same typography as the rest of the site

The shop

After launch

Since launch, the site has remained under our maintenance.

Result

The salon, the academy and the shop now share one site, in English and French, which looks just as good on a phone.

Divalook Academy on a phone: the opening screen, with the headline “Divalook Academy Inc. – Beauty Courses in Montréal” and the Explore our classes button
Divalook Academy on a phone: the list of services and treatments, from lash extensions to microblading
Divalook Academy on a phone: the “About our shop” section, with a product photograph on a pink background

Technologies

WordPress, WooCommerce, Stripe.

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