Internal Web Apps
When your workflows outgrow spreadsheets, we build the interface around them.
Dashboards, client portals and approval panels — connected directly to your automations and business systems.
- Operations dashboard
- Client portal
- Approval panel
- Internal CRM
Sound familiar?
The most common blockers we hear from operations managers.
- The team uses Google Sheets or Excel as a makeshift database — and no one knows which version is correct
- There's no interface to view or approve AI-generated proposals — everything goes through email, with no audit trail
- Clients have no portal to track their project status and keep calling to ask
- Internal workflows have no approval interface — approvals happen over WhatsApp or verbally
- Data from multiple tools has no unified view — CRM, email, spreadsheets are all silos
A real interface for your real workflows
Interface shaped around your process
Every screen, field and button reflects how your team actually works — not a generic SaaS flow.
Connected to what already exists
We integrate with the systems you already use: APIs, databases, AI automations, notifications.
Delivered fast, extensible long-term
First working version in 3–5 weeks. Add features as your team grows.
What you can build
Concrete examples of internal tools we've delivered or build regularly.
Client portal
Clients log in, see their project status, download documents and receive automatic notifications — without calling.
Workflow approval dashboard
AI generates proposals → team views, approves or rejects → auto-sent downstream. Full audit trail.
Operations dashboard
Field team data, job status and key KPIs visible in real time, on any device.
AI-generated content review interface
AI produces drafts → team approves, edits or rejects in bulk — without touching technical tools.
Internal CRM
Leads, clients, contact history and sales pipeline — adapted exactly to your workflow, not to what another SaaS decided.
Admin panel connected to AI automations
Configure rules, view execution logs and manage processing queues — without needing a developer.
How we build your internal tool
From first conversation to launch in 3–6 weeks.
Discovery (2–3 days)
2–3 days
We understand the workflow, existing data and what each screen needs to do. We deliver a clear scoping document.
Design & prototype (1 week)
1 week
Wireframes and a clickable prototype. You validate the experience before we write a line of code.
Build (2–4 weeks)
2–4 weeks
We build the app, connect it to your systems and run internal testing. You have access to a staging environment throughout.
Launch & support
We launch on your hosting or our infrastructure. We provide post-launch support and iterations based on team feedback.
Clear pricing, no surprises
Choose the right level for your tool's complexity.
We recommend starting with an Audit — €500, a clear report in 2 days. We figure out together what's worth building before you invest in a build.
See the AI Automation AuditInternal Tool Starter
1 core feature, authentication, essential CRUD operations and hosting included. Ideal for your team's first internal tool. We start with a 2–3 day scoping step to confirm exact scope.
- 1 functional module
- User authentication
- Basic CRUD operations
- Hosting included 6 months
Business Web App
Multi-feature app with roles and permissions, external integrations and basic analytics. For teams with more complex workflows.
- Multiple functional modules
- Roles and permissions
- External system integrations
- Basic analytics
Custom Platform
Complex system with multiple API integrations, custom AI workflows and advanced dashboard. For operations at scale.
- Scalable architecture
- Complex API integrations
- Custom AI workflows
- Advanced dashboard with reports
Monthly Support
Recommended alongside any build: hosting, security updates, bug fixes and new features every month. Your app keeps evolving.
- Hosting & monitoring
- Security updates
- Bug fixes
- Monthly new features
How your solution evolves
The internal web app is most often the next step after AI automations.
Let's build the internal tool you need
Tell us briefly what problem you want to solve and we'll establish if and how we can help.
Send us a message
Briefly describe what you want to build and we'll contact you within 24h.
Book a consulting call
30 minutes. We discuss your requirements and give you an estimate.
Open in Calendly →Frequently asked questions
How long does it take to build an internal web app?
Usually 3–6 weeks for the first working tool, depending on complexity. Simpler projects can be ready in 2–3 weeks if requirements are clear from the start.
Can the app be connected to the systems we already use?
Yes. We build integrations with APIs, existing databases, Google Workspace, CRMs and AI automations. Tell us what systems you use and we'll see what's possible.
Who hosts the app and what happens after launch?
We can deploy to your hosting or our infrastructure (included in monthly support packages). Source code stays yours regardless of the choice.
Do we need an internal tool or an AI automation? How do we choose?
If the problem is that something is done manually and repetitively, the answer is often automation. If the problem is that people don't have a clear interface to view, approve or enter data — then the internal tool is the solution. Often we build both, connected.
Can we extend the app later with new features?
Yes, we build with this in mind. The first version is designed to be functional and useful from day 1, but the architecture allows adding new modules without rewriting from scratch.