The Anatomy of a Well-Designed Logo: Principles for Success
The logo is more than just a visual stamp of identification for a brand. It carries a weight of meaning, intention, and perception, serving as a silent ambassador that introduces your company to the world. But what separates a well-designed
The Importance of a Well-Designed Logo and Why It Costs More Than You Think
The importance of a logo in establishing a brand's identity cannot be overstated. It's the visual representation that consumers often associate with a business, serving as a silent ambassador for your brand. However, designing a professional and impactful logo is
Speaking the Designer’s Language: A Guide to Facilitating Design Requirements
As a client working with a design team or a non-designer collaborating with designers, effective communication is crucial to ensure that your design requirements are met. Designers have their own unique language and terminologies that might be unfamiliar to clients.
Why Investing in a Brand Identity is Crucial for Your Business
Your brand identity is the face of your business, representing your values, vision, and personality. Investing in a brand identity can have a significant impact on your business, from building brand recognition to increasing customer loyalty.
Mobile Apps Bring New Customers
With a majority of people spending more time on their smartphones than on any other device, having a mobile app can be a great way to reach out to new customers and expand your business.
A logo isn’t a brand.
People confuse branding with a logo or they think branding may be a matter of making a web site, ads, and great marketing messages. But branding is far quite any of that.
PANTONE COLOR OF THE YEAR 2022
For the first time in the history of the program Pantone Color of the Year, a new color was created, PANTONE 17-3938 Very Peri, inspired by the flower called lavender.
Mobile applications, an educational source for the little ones!
The little ones are more and more interested and skilled in discovering the functions and applications of these "devices". Taking advantage of this, we can make their interest in these devices an educational source.
Turn your mobile application idea into reality
We all have the ability to turn our ideas into reality, if we really want to. With the advent of many technologies and inventions, turning an idea into an application can be done fairly quickly.
Why use branding services?
Kotler and Keller (Marketing Management, 2015) said that, in general, a product is anything that can be offered to a market to satisfy a desire or need, including physical goods, services, experiences, events, people, places, properties, organizations, information and ideas.