A logo isn’t a brand.
People confuse branding with a logo or they think branding may be a matter of making a web site, ads, and great marketing messages. But branding is far quite any of that.
PANTONE COLOR OF THE YEAR 2022
For the first time in the history of the program Pantone Color of the Year, a new color was created, PANTONE 17-3938 Very Peri, inspired by the flower called lavender.